Put your brand in the city.
23 sponsored placements across 53 cities and towns, from rooftop billboards and street kiosks in the 3D city to the title of a live cup. Each is labelled Sponsored, reviewed before it runs, and never changes prices, odds or rewards.
23 placements
Placements tied to a store, district, city, landmark or venue can be bought one at a time or for a whole market. Formats: banner, card, item, takeover, title, poster, video.
Mall banner
Top of the mall
bannerFeatured in a store
First card in a store (chop, market, tailor, motors, props, hustles, japa, owambe, host)
cardSponsored kitchen
A branded kitchen in Chop
itemDistrict billboard
Billboards in a district scene, and a rooftop billboard in its 3D street
bannerStreet kiosk
A branded kiosk on a district's 3D street: walk up and its card opens
cardCity welcome
"Welcome to <city>" card after travelling
takeoverLandmark presenter
"Presented by" on a landmark page
titleVenue poster
Posters inside a venue interior
posterAudio room title
"Brought to you by" on live audio rooms
titleEvent title sponsor
Title sponsor on live events
titleCup title sponsor
"Today's cup, sponsored by" on the daily cup board
titleShowcase title sponsor
Car meet and runway headers
titleSponsored mission
One of today's missions, presented by a brand (the normal mission reward)
cardSponsored quest
One of this week's quests, presented by a brand (the normal quest reward)
cardSponsored poll
A poll prompt written with a sponsor, where a district shows its poll
cardBranded emote pack
A branded emote pack tile in the emote list, at the normal pack price
itemLoading screen
Shown while a city loads
takeoverRewarded video
Opt-in video or image before claiming ad pocket money
videoRadio sponsor
"Brought to you by" on a district's radio room
titleDistrict takeover
One brand on a district's header and billboards for the day
takeoverBranded item
A branded product in a store's list (chop, market, tailor, motors, props, japa, host), bought at the normal price
itemFeed card
A sponsored card in the friends feed, never first and at most one a page
cardCrew challenge
One of a crew's weekly challenges, presented by a brand (the normal challenge prize)
card
Rules for sponsors.
Every sponsored placement carries the same Sponsored label, in every market.
Creative review
Our team approves every creative before it runs.
Game rules stay the same
Sponsorship never changes prices, odds or rewards. A sponsored prize top-up is extra play money, paid for and accounted for.
How we count
An impression counts only when the slot is actually on screen, and only once: our servers sign every one. In the 3D city that means a second in view, big enough to read, facing you and not behind a building, and you see how long it was in view. Clicks go through our own redirect, which counts them and only sends players to your verified website.
Age-gated categories
Alcohol campaigns must be age-restricted. They only show to full accounts with a date of birth over the drinking age: 18, or 19 in Canada and 21 in the US and India.
Categories we don't take
- gambling
- betting
- tobacco
- vaping
- crypto trading
- loans
- weapons
- adult
Checked when a brand signs up, and again before any campaign runs.
Targeting, pacing and reporting.
Who sees it
- Market and cities
- Level range, new kids to Soft Life Royalty
- Guests or full accounts
- Players who have or haven't bought play money
- Crew members
- Web, iOS or Android
How it paces
- Start and end dates
- A daily cap, spread evenly across the day
- A frequency cap per player per day
- Priority against other campaigns
- A total budget that stops delivery when it's spent
What you get back
- Impressions, clicks and players reached
- By placement, city and platform
- By hour and by day
- CSV export
- A receipt for every top-up
- CPM or CPC pricing in your own currency
Reports show totals only. Anything under 20 players shows as "under 20".
Plan a campaign.
Tell us the brand, the market and what you have in mind. We'll come back with the placements that fit and what they cost.