Press kit.
Logos, colours, type and a fact sheet, free to use in coverage of SoftLife. Everything here comes from the SoftLife brand pack.
The short version
SoftLife is a free city-life game in 3D for Nigeria, Ghana, Kenya, South Africa, Canada and India, and for the diaspora in the United States and the United Kingdom. Players walk real cities, from Lagos to London, meet the people around them, get a job, find a home and start a crew. Every city is written by people who know it, and its sky follows its real local time and weather.
There are 53 cities and towns and 252 real landmarks to visit, with things to do at each. Players talk out loud to the people near them, ride okadas, kekes and city buses, travel between cities and run savings circles with their crew. The money is play money: it has no cash value and can't be cashed out, sent or bet. SoftLife is for adults (18+).
Screenshots
Captured in the game. Free to use in coverage of SoftLife; each one downloads when you open it.
- What
- A free city-life game in 3D, played with play money. Walk real cities, meet people, get a job, find a home, start a crew.
- Where
- Nigeria (Lagos), Ghana (Accra), Kenya (Nairobi), South Africa (Johannesburg), United States (Houston), United Kingdom (London), Canada (Toronto), India (Mumbai)
- World
- 53 cities and towns, 269 districts, 252 landmarks, 26 interiors
- Platforms
- Web (installable); iPhone and Android apps coming soon
- Sign in
- Google, Apple, Facebook or phone number; guests can look around first
- Money
- Top up with real money for play money (₦5,000 buys S₦5,000,000). Play money has no cash value: no cash-out, no transfers, no gambling. Purchases 18+.
- Brands
- 23 sponsored placements, all labelled Sponsored
Logos
The master logo is "Shades On": the wordmark's own s, cut out like a sticker, rimmed in hot-pink neon, filled with the city at golden hour and wearing gold rhinestone shades.
Horizontal lockup, for nightSVG · also as PNG
Horizontal lockup, for lightSVG · also as PNG
Stacked lockup, for nightSVG
SymbolSVG · 32 px minimum
Small symbolSVG · for sizes under 48 px
App tileSVG · for decks, docs and web cards
Wordmark, classicSVG · for light grounds
Wordmark, neonSVG · for night
One colour, inkSVG · also white, pink and night
Share imagePNG · 1200 × 630
Using the logo
- Keep clear space around it equal to the height of the "o" in the wordmark.
- Minimum sizes: symbol 32 px (use the small symbol below 48 px), horizontal lockup 140 px wide.
- Night background by default; on light grounds use the light lockup or the classic wordmark.
- On photos and busy art, put it on a night or white plate.
- Please don't stretch, tilt or recolour it, drop the sticker outline or take the shades off.
- The play-money symbols (S₦, S₵, S$…) are part of the game's design: please don't show them as real currency.
Colours
- Night
#1A0840Home. The background for almost everything. - Hot pink
#FF4FA3The signature: "life", the neon rim, buttons (with night labels). - Neon cyan
#36E3F0Live indicators and glints on night. - Window yellow
#FFD34DWindow light and S₦ amounts on night. - Rhinestone gold
#E8B23AThe shades. Decorative, never text. - Postcard navy
#1F3C88The keyline of the s, the bridge. - Lagoon
#18A3A6Lagoon water. - Ink
#1B1B1B"soft" in the wordmark; text on light. - Paper
#FFF7ECThe light background. - Mint
#7FE3C2Day-mode checkerboard and sticker sheets.
Typefaces
- Bagel Fat One
soft life o'clock
Display only: the wordmark, big lowercase headlines and stickers. It has no ₦ sign, so prices are always set in Bricolage.
- Bricolage Grotesque
The good life, played.₦5,000 buys S₦5 million. Spend it like you mean it.
Everything else. Both are open source (SIL Open Font License).
Brand sheet
Press enquiries.
Interviews, early access or something we haven't covered here.